Introduction to First Impressions

This is the first of a series of posts I will be making in regards to making that first impression to your customers. Whether you have a "Mom and Pop" restaurant to having your own dental office, that first visual step your customers experience determines how often they will be back and how much money they will spend. Each week, I will take you through different scenarios which show both "Positive" and "Negative" impressions. Toward the end of the series, we will then talk about how the investment toward these visual impressions will actually turn into a return for your company.

Prior to the up-coming posts, I wanted to go over what a first impression establishes. Let's face it........It's a make or brake it deal at any given moment when each customer walks through that door. First and foremost, your establishing your Credibility in any given field!!! A great entrance through the front door and it says your well established compared to the competitor down the street. Other factors in what makes up peoples minds about you and your business are as follows:

• Lighting
• Flooring
• Room Temperature
• Smells
• Noise Level
• Colors
• Creativity -or- Lack there of
• Over all style

These are just a few of the basic things we will be discussing over the next few weeks as I bring in pictures of examples of what are good and bad. My goal is to help you, as a business owner, to evaluate your own space, and to see that small changes can go a long way financially. As we go through this process, I will explain why certain issues are bringing in negative feed back to customers, and what can be done about those issues. So, follow me as we move through this process, and don't hesitate to email me with any questions. Have a great week!!